Welcome!
​I'm excited to show you a glimpse of my work. I bring together strategy and creativity to tell stories that move audiences.
Thanks for your time!
Brand Narratives
Internal and External Brand Narratives Built to Demonstrate the Higher Calling.
Behind the scenes: oodles of research, message hierarchy drafts, stakeholder pitches and buy-in meetings, scripts, project management, vendor management, launch calendars, & supporting collateral.
Brand Events
Immersive Event Experiences That Bring Brands to Life
​
Concepting and building immersive milestones that meet the moment. I designed this internal launch to celebrate a post-merger rebrand. The effort drove a 43% employee sentiment lift in sense of belonging, and a 71% increase in employee advocacy across external channels.
Product Expertise
Turning the Complex into Narratives that Resonate
​
At the core of all company communications lies an understanding of what we're all building together.
​
Here is a grouping of samples, varying wildly in tone and production budget, that performed powerfully with their target audiences.
PR Pushes
Telling Product Stories that Make an Outsized Impact
​​
For Flow Specialty, an insurance startup, I developed and led a campaign to have the company's internal AI pass the industry’s RPLU certification exams. A PR play designed to challenge industry norms and spark conversation.
​
The story landed in VentureBeat and leading insurance publications, ultimately helping drive awareness and investor interest.
Internal Brand
Using Employee Buy-In to Drive Motivation and Productivity
​
A few examples from internal campaigns I've built: podcasts, lighthearted PSAs, and a demo video introducing a new internal platform.
​
The approach treats internal comms like internal marketing. Because employee buy-in is just as critical to brand success as customer satisfaction.
Executive Thought Leadership
Leading with Insights to Transform Brands into Industry Visionaries
​
As a PhD dropout, I have a sweet spot in my heart for conducting research and threading unique insights in digestible formats and stories.
I spent my career ghost-writing and developing executive brands that resonate with employees. This could take the shape of bylines, internal blog posts, LinkedIn posts for executive brands, keynotes, and more.
Measuring Brand Sentiment
Using Data to Maintain Connection
​
To understand how people really feel, internally and externally, I’ve combined tools like eNPS, customer NPS, and social listening platforms with qualitative inputs from 1:1s, Glassdoor reviews, and Slack sentiment.
​
This mix has helped surface what’s resonating, what’s not, and where to focus brand efforts — whether launching a campaign or steering culture shifts from the inside out.
