About
Welcome!
I'm excited to show you a glimpse of my work. I bring together strategy and creativity to tell stories that captivate. Connecting customers to brand stories is my jam.
Thanks for your time!
Brand Narratives
Internal and external brand narratives built to demonstrate the higher calling.
Behind the scenes: oodles of research, message hierarchy drafts, stakeholder pitches and buy-in meetings, scripts, launch calendars, & supporting collateral.
Company kick-offs
Small taste of an internal event that was the culmination of a brand development & relaunch. Subsequent internal campaign went on to see a 43% employee sentiment lift in motivation and sense of belonging.
Product expertise
At the core of all company communication has to come an understanding of what we're all building together.
​
Here is a grouping of samples, varying wildly in tone and production budget, that performed powerfully with their target audiences.
Internal brand
Some sample media from internal campaigns I've built: podcasts, light-hearted PSAs, and demo video highlighting new internal platform my team launched.
Executive Thought Leadership
My bread and butter is conducting deep research and putting together unique insights in digestible formats and stories. I spent my career ghost-writing and developing executive brands that resonate with employees. This could take the shape of bylines, internal blog posts, LinkedIn posts, keynotes, and more.
Measuring engagement
From content calendar, to pulse surveys, to launching a full platform instrumented for drawing and measuring engagement — understanding how to minimize noise for audiences and how they receive content is critical for a streamlined employee experience.
